Winner Named in Volvo Penta’s Boating Dreams Contest11/21/18
At a celebration at Duncan’s Boats last month, Volvo Penta representatives presented Christ with his prize, a new Chevrolet Silverado, while the West Ashley High School Marching Band performed.
“Volvo Penta is proud of the role we play in creating lasting memories on the water for our customers,” said Jens Bering, vice president of marine sales at Volvo Penta of the Americas. “It’s one of the things we love about our jobs, tying into our Easy Boating initiative – to make boating easier and more accessible for people to enjoy.”
To capture and share stories of how their customers enjoy and envision using their boats, Volvo Penta launched its inaugural Boating Dreams social media contest in March 2018 in the United States. If they had dreams of navigating the high seas, cruising along a quiet canal or snorkeling in the crystal-clear Caribbean waters, Volvo Penta wanted to hear about it.
To qualify, customers had to complete an online form and submit their stories in 500 words or less at share your dream. They were then entered in a drawing to win the Chevrolet Silverado, courtesy of General Motors. More than 220 people submitted their stories, videos and images, sharing their dreams of future family excursions, thrill-induced days on the water and even aspirations to be married on a Volvo Penta boat.
Christ’s Regal 28, powered by a Volvo Penta V8-350, gave him the ability to submit his Boating Dreams entry. His name was selected in the electronic drawing. In his entry, Christ explained how the sheer joy of boating has shaped his family’s time together. It opened new ways for them to connect with each other and new friends as well.
“We’re so pleased that we chose to invest in a boat and add that unexpected dimension to our lives,” said Christ in his Boating Dreams submission. “We’re looking forward to years of unexplored ideas and opportunities to bring our family and friends closer together in ways that we didn’t think were possible, thanks to Volvo Penta.”
The contest was supported by targeted social media outreach, displays in Volvo Penta dealerships, direct-mail, paid advertising and media relations. It has proved to be one of Volvo Penta’s most successful social media promotions yet, with 4.3 million impressions on social media channels.
For high-resolution images of the Boating Dreams celebration, visit here
About Volvo Penta
Volvo Penta, with approximately 3,500 dealers in over 130 countries, is a world-leading and global manufacturer of engines and complete power systems for boats, vessels and industrial applications. The engine program comprises diesel and gasoline engines with power outputs of between 10 and
1,000 hp. Volvo Penta is part of the Volvo Group, one of the world’s leading manufacturers of heavy trucks, buses and construction equipment.
For further information, please contact:
Volvo Penta of the Americas
Phone: +1 (757) 382 4084
E-mail: christine [dot] carlson [at] volvo [dot] com
Rhodes Communications, Inc.
Phone: +1 (757) 451 0602
E-mail: jrhodes [at] rhodescomm [dot] com